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Posted on May 19, 2022 by  &  with 1 Comment
External Company Press Release

Henkel Partners with Porsche in ABB FIA Formula E World Championhip

Henkel partners with Porsche in ABB FIA Formula E World Championship
Henkel through its well-known LOCTITE® brand is partnering with Porsche in the ABB FIA Formula E World Championship, the only all-electric and most sustainable motorsport series. With a strong legacy of performance, innovation, reliability and sustainability, LOCTITE has become the official Adhesives Partner for the TAG Heuer Porsche Formula E Team, offering premium professional products and extensive technical expertise on the Porsche 99X Electric - the company's first all-electric racing car.
 
The ABB FIA Formula E World Championship actively promotes electric mobility and innovative mobility solutions that contribute to reducing air pollution and fighting climate change around the globe. Both Henkel and Porsche have set themselves the goal to drive progress towards a sustainable future.
 
Porsche Motorsport is constantly improving the Porsche 99X Electric in regards of efficiency and reliability to compete in the most competitive racing series in the world - the ABB FIA Formula E World Championship. Henkel supplies adhesive solutions for many applications, both in the Porsche development workshops and at the racetracks. For further information see the IDTechEx report on Electric Motors for Electric Vehicles 2022-2032.
 
 
As part of the partnership the TAG Heuer Porsche Formula E Team uses a wide range of LOCTITE products, including a number of high-performance epoxy adhesives, retaining compounds, gap-filling adhesives, threadlockers (medium and high strength), structural adhesives, thread sealants and instant adhesives. The deployment of these products ensures complete mechanical reliability for a host of key applications, which extend from suspension bearings, gearbox housing parts and powertrain bolts, through to steering wheel components, O-rings and cables. Porsche test rigs for engines and gearboxes also benefit from the high-performance LOCTITE solutions.
 
"We are proud to partner with the TAG Heuer Porsche Formula E Team in the ABB FIA Formula E World Championship," says Joerg von Ameln, Corporate Vice President General Manufacturing & Maintenance at Henkel Adhesives Technologies. "Together we aim to pave the way to what is clearly going to be the future of motorsport. And this is an obvious match because, just like us, Porsche enters competitions to win!"
 
"The partnership perfectly illustrates our shared brand values," adds Eric Saunders, Vice President Marketing for General Manufacturing and Maintenance at Henkel Adhesive Technologies. "This is an ideal platform on which we can emphasize the LOCTITE commitment to developing pioneering products based on real-world expertise whose safety and sustainability credentials are second to none."
 
 
"In order to be successful in such a highly competitive racing series as the ABB FIA Formula E World Championship, we need strong partners who share our commitment and vision for the future of motorsports. We are delighted to welcome Henkel as our reliable strong partner. The LOCTITE core philosophy and products stand for innovation and sustainability which therefore makes it the perfect match for Porsche," explains Thomas Laudenbach, Vice President Porsche Motorsport.
 
This partnership between Henkel, one of the global leading suppliers of adhesives, sealants and functional coatings, and Porsche, one of the most iconic leaders in motorsport, both with histories stretching back to the 1950s, is the continuation of a long, trusted collaboration.
 
The very first highlight of the partnership was already celebrated at the Mexico-City E-Prix on February 12th: Starting from pole position on the Autodromo Hermanos Rodriguez circuit in the No. 94 Porsche 99X Electric, Pascal Wehrlein (GER) clinched the first victory for Porsche in the ABB FIA Formula E World Championship. His teammate André Lotterer (GER) finished second in the No. 36 car, making the perfect triumph for the Stuttgart sports car manufacturer at round three of this season's Formula E. By clinching the top two podium positions in Mexico, the TAG Heuer Porsche Formula E Team progresses up the team rankings to third place. In the drivers' standings, Pascal Wehrlein sits third, tied for points with André Lotterer in fourth.
 
 
Full race details and news from the ABB FIA Formula E World Championship, a showcase for the globe's most advanced e-mobility technologies, are available at: newsroom.porsche.com/formulae and media.porsche.com/formulae.
LOCTITE is a registered trademark of Henkel and/or its affiliates in Germany and elsewhere.
 
Source and top image: EMG
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