Hosted by IDTechEx
Electric Motors Research
Posted on July 14, 2021 by  & 
External Company Press Release

REE Automotive Announces Collaboration with JB Poindexter & Co

REE Automotive (REE), a leader in e-Mobility, which is in the process of closing its merger with 10X Capital Venture Acquisition Corp, today announced a strategic collaboration with EAVX, a wholly owned business unit of JB Poindexter & Co (JBPCO). The JB Poindexter business enterprise includes commercial work truck bodies and accessory industry leaders Morgan Olson, Morgan Corporation, Reading, Truck Accessories Group, and Masterack. REE and EAVX will collaborate to develop best-in-class, zero-emission, commercial EV work trucks for existing and new customers that will integrate the REEcorners™ and JBPCO commercial vehicle body solutions. REE and EAVX will also collaborate to grow their joint customer base and bring EVs to North America markets that will be 'Powered by REE.'
 
REEcorner technology packs critical vehicle components such as the motor, steering, braking, suspension, powertrain, and control into a single compact module positioned between the wheel and the chassis. This enables a fully-flat EV platform, enabling the lowest step-in height, and maximum payload capacity for transporting cargo and passengers with more room for batteries for extended range. For further information see the IDTechEx report onElectric Motors for Electric Vehicles: Land, Water, Air 2020-2030.
 
 
"The JB Poindexter & Co is the leader in commercial work truck bodies and accessories. They are the ideal partner to help propel EV adoption in the commercial market segment," said Daniel Barel, REE Co-Founder and CEO. "This collaboration is an important step forward for REE's business growth - and for improving livability and quality of life by eliminating carbon emissions. REE is dedicated to partnering with manufacturers that will push boundaries, and this collaboration helps put us on the fast track to fulfilling our vision of serving as the cornerstone of next-gen EVs 'Powered by REE.'
 
"JB Poindexter & Co understands the EV revolution is here. As more companies across all sectors make the transition to electric mobility, the need for customizable commercial EVs grows and we want partners to know we are ready as a collaborator. The REEcorner technology provides unique opportunities to optimize the commercial fleet experience." said John Poindexter, CEO and Chairman.
 
About REE Automotive
REE is an automotive technology leader creating the cornerstone for tomorrow's zero-emission vehicles. REE's mission is to empower global mobility companies to build any size or shape of electric or autonomous vehicle for any application and any target market. Our revolutionary, award-winning REEcorner™ technology packs traditional vehicle drive components (steering, braking, suspension, powertrain and control) into the arch of the wheel, allowing for the industry's flattest EV platform. Unrestricted by legacy thinking, REE is a truly horizontal player, with technology applicable to the widest range of target markets and applications. Fully scalable and completely modular, REE offers multiple customer benefits including complete vehicle design freedom, more space and volume with the smallest footprint, lower TCO, faster development times, ADAS compatibility, reduced maintenance and global safety standard compliance. Headquartered in Tel Aviv, Israel, with subsidiaries in the USA, the UK and Germany. REE has a unique CapEx-light manufacturing model that leverages its Tier 1 partners' existing production lines. REE's technology, together with its unique value proposition and commitment to excellence, positions REE to break new ground in e-Mobility. For more information visit https://ree.auto/.
 
 
Media
Keren Shemesh
Chief Marketing Officer REE Automotive
 
Investor Relations
Limor Gruber
VP Investor Relations REE Automotive
 
About EAVX
 
EAVX, the newest business unit of JB Poindexter & Co, collaborates with the most advanced electric and alternative power chassis producers, allowing chassis partners to focus on their revolutionary and proprietary technologies. EAVX and the individual business units of JBPCO are the integration bodybuilders of choice for chassis producers serving present and future EV and alternative fuel markets and advanced vehicle technology markets. Visit www.jbpoindexter.com/eavx for more information.
 
Source: Influence Associates
More IDTechEx Journals